Direct Mail & Target Marketing

Direct Mail & Target Marketing

Acquire new clients, build your brand, and reactivate dormant customers with VISOgraphic's cost effective, data-centric direct mail solutions.

Build your brand, trigger sales programs, and engage new and old accounts with VISO’s direct mail experts.

  • Data Driven direct response programs
  • Targeted direct mail programs utilizing one to one variable printing
  • Image library variable image DM programs
  • Tradition ink-jet with double or tri-tabbing
  • Postage minimization with NDC and SCF entry and commingle options
  • List management and acquisition
  • Data consulting

Visographic is a certified USPS Full Service Mail Service Provider (MSP), and has been using the Intelligent Mail Barcode since 2012. Our Mailing Department is able to provide a wide range of services including Data Hygiene, CASS and NCOA, list procurement, merge/purge functions, and variable data merge. We are able to address simplex or duplex, and can waferseal or glue folded self-mailers and booklets as may be required by USPS regulations. Our state of the art equipment allows us to do perfect match inserting in envelopes up to 12” x 9. We analyze each mailing to achieve the best mix of postage savings versus delivery priorities possible.

All of our department personnel are certified Mailpiece Design Professionals, and have over thirty years of combined mailing industry experience. We actively participate in local Postal Customer Councils at the leadership level to stay abreast of USPS current and future programs and trends. VISOgraphic is certified to do Mail Anywhere, Plant Verified Drop Shipments, eInduction, and Seamless Acceptance. In 2017 we were one of some thirty plus companies nationwide that was invited to participate in the beta test pilot program for the new USPS Enterprise Payment System (EPS) which is now live.

Paper Myths & Facts

Why paper is a good, sustainable choice for communication - Read about the widely held perceptions and facts

Political Printing

Use VISO for all of your Printed Political Campaign Signs, Collateral, Promotional Products, and Apparel

No matter which political office you may be running for, attracting attention is a top priority. Even the most thoughtful policy positions are usually not enough to win an election. You need the support of voters, which for that you need name recognition. We can help assist you gaining name recognition and get voters to the polls with high quality, professional-looking printed campaign marketing materials.

  • 24 Hour Turn-Arounds for Hundreds of Thousands of Mailed Pieces
  • List Acquisition
  • Mail Tracking

Every Door Direct Mail Printing and Marketing Services

Every Door Direct Mail (EDDM) allows you to mail to every address in a specified area at a discounted flat rate. There is no need for a postal permit, names or addresses. Here at VISOgraphic, we can print your materials and prepare your mailing lists. We also are available if you need help purchasing mailing lists with particular specifications you are trying to target.

Connect with Supporters by Utilizing Variable Data Printing

Supporters don't want to feel like anonymous faces in the crowd. They are people with names who love to be on a personal basis. Variable data printing is a powerful way to individualize your message on a piece-by-piece foundation. And we're not just talking about inserting a name, like a form letter. The possibilities include varying color and photography, as well as messaging to address interest groups, or a single individual, as part of a bulk mailing, and even a QR Code. This kind of customization creates a personalized experience with the potential to connect with voters on a deeper level and get them out to vote.

Direct Print

When choosing the best methods to spread the word about your campaign visually, there’s a lot to factor in. Fortunately, we offer just about anything you can think of to rally support. We'll get it done fast so you can spread your information far and wide. Some of the options include:

  • Signs and Yard Signs
  • Posters & Banners
  • Mailers & Postcards
  • Brochures and Flyers
  • Door Hangers

Promotional Products

Everyone loves promotional products, t-shirts and other items imprinted with their candidate's campaign logo or slogan. Promo Products are a great way to spread awareness and promote your message. Even in today's digital age, nothing has more impact with a local constituency than something real in their hands and everybody loves it. Some ideas include:

  • T-Shirts, Hats & Other Embroidered Apparel
  • Buttons & Pins
  • USBs
  • Pens
  • Coffee Mugs
  • Tumblers
  • Water Bottles
  • Keychains

Whatever you can imagine, we can print your logo on it.